Going that bit further - working together with passion & energy - you shine then we shine
Kaizen - Our Compass
At the core of our digital marketing strategy is the Kaizen philosophy—the commitment to continuous improvement. Rooted in Japanese business culture, Kaizen focuses on making small, consistent changes that lead to significant, long-term results. We’ve adapted this mindset across every area of our work, from campaign development to client communication.
Optimisation
In digital marketing, standing still means falling behind. That’s why we constantly test, analyse, and refine every aspect of our campaigns—whether it’s Google Ads performance, SEO strategy, or content engagement. We don’t just “set and forget”—we monitor daily, adjust weekly, and report monthly to ensure growth and efficiency.
Client Loops
We treat our clients as partners in progress. Regular feedback sessions allow us to align closely with their goals, respond to real-time insights, and continuously evolve our strategy to meet changing needs.
Process
Internally, we apply Kaizen to our workflows—automating repetitive tasks, streamlining reporting, and refining our onboarding processes. These enhancements free up more time for strategy, creativity, and meaningful client interaction.
The Result
A smarter, more agile digital marketing service that doesn’t just keep up with the industry—but steadily improves with every campaign, every client, and every day.
Our Mission
Our mission is to deliver exceptional digital marketing solutions through the continuous pursuit of improvement. Guided by the Kaizen philosophy, we strive to refine every process, enhance every campaign, and exceed every expectation—one thoughtful step at a time. We believe that lasting success is built on consistent innovation, collaboration, and a relentless focus on delivering measurable results for our clients.
Ian Hornby - Founder
With a strong foundation in Sales and Marketing within the motor trade, I transitioned into digital marketing in 2010—bringing with me a results-driven mindset and deep industry insight. My experience with Google Ads dates back to 2005, and since then, I’ve continued to stay ahead of evolving digital trends.
Today, I lead our efforts in website development, search engine optimisation (SEO), and Google Ads strategy. As the primary point of contact for our clients, I take pride in building lasting relationships and ensuring each project reflects our commitment to quality, clarity, and measurable success.
Anichka Koval - Social Media Advertising Specialist
Anichka drives our social media advertising efforts with strategic precision and creative flair. She plans, executes, and optimises paid campaigns across platforms like Instagram, Facebook, and LinkedIn—ensuring maximum reach, engagement, and ROI. With a strong focus on performance metrics and audience targeting, Anichka plays a key role in turning our digital presence into measurable growth.
Simon Porter - Content Creator
Simon leads our content creation with a sharp eye for detail and a deep understanding of storytelling that resonates. With a background in media production and digital strategy, Simon ensures every piece of content—whether it’s a blog post, campaign, or video—reflects our brand’s voice, values, and vision.