A step by step guide.
If you want to grow a successful window cleaning business, you need a clear marketing strategy that helps local customers find you online and trust you enough to book. This step-by-step guide to window cleaning marketing shows you exactly how to advertise your services, generate consistent leads, and grow your business locally.
1 - Get a Website
Your website is your digital shop window. It builds trust and gives customers a place to contact you.
Why it matters
Appearance
Potential customers prefer to deal with established and well founded businesses and a great website will help you to stand out.
Focal Point
Its the best place to send traffic from your ads and Google Business Page. Customers no longer just look at one search when searching for a window cleaner.
Should Include
List of services
Reviews
Real photos
Contact options
Website Choice
it comes down to 2 options …
1
Pay a
Professional
My window cleaning websites are only £400 for a multi page website. see my demo site here. www.yourcleanwindows.co.uk
Pro's
You own the site
Costs much less in the long term
Built specifically for your business
Con's
Edits may possibly have a charge
May take longer to get launched
Look into the hosting fees carefully
2
Do it
Yourself
Squarespace
Go Daddy
Pro's
Fast to launch
Hosting & security included
Edits are free just your time
Con's
SEO very difficult to rank
Platform lock in
You do everything
2 - Create your
Google Profile
A free, high quality lead generator from Google.
Why it matters
Reviews build trust
Most people trust Google reviews as much as personal recommendations.
A Google Business Profile lets customers leave reviews, and you can reply to them (massive for credibility).
You look legit
Customers can connect instantly with click to call buttons and they can even WhatsApp you.
Google Maps
A good listing can account for 60% to 70% of all enquieries.
Where does your Google Business Profile show on Maps?
a 4 week difference with a little SEO ...
Free check for window cleaners - drop me a message to see where you rank.
3 - Run Facebook Ads for Window Cleaners
Facebook ads run best when combined with message form.
Why it matters
Targeting
Target the areas you really want to work in with precision. Radius of a dropped pin or postcode selection – sniper effect gets great results.
Flexability
Need some extra gutter cleaning work or want some well paid conservatory cleaning customers? Facebook ads is a great solution.
Easy to Scale
Hit a winning ad response then you can replicate into other areas with ease. Diary full? then just turn the ads off.
4 - Use Local Facebook Resident Groups.
Local Facebook groups can be useful but they are not perfect however you should use them.
Why it matters
Advantage
Free exposure to your local audience and great for local brand awareness however do not post constantly as you will most likely get removed.
Disadvantage
Most likely competing with other businesses offering the same service. I’ve seen posts hijacked by other businesses. May not be the best paying jobs
Do Not Spam
Post once a week at most – some groups have certain days for posting your business. Stick to the rules and you can build a good local following.
5 - Run Google Ads
Google Ads will put you to the top when someone searches “Window cleaners near me”.
Why it matters
Advantage
You will get high intent leads and website clicks as people only search when they want that particular service. You only pay Google when someone clicks on your ad.
Disadvantage
Can be very costly when incorrectly set up and not regularly tweaked. Consider using my Google Ads Management service.
Works best when
Combined with an excellent website and a great Google business profile. Ideal for a consistent work flow.
6 - Sign Written Van & Uniform
Offline marketing still matters.
Why it matters
Get recognised
Customers like the comfort of seeing the same person coming to clean their windows and a smartly dressed window cleaner in a professional looking van helps
Builds Trust
As a window cleaner you are part of the community and when people see you about on a regular basis they will phone you instead of even looking online.
Best return on ad spend ever
To get a van sign written will cost about £300 to £1000 depending how far you want to go however it will be the best advertising money you ever spend.
7 - Invest in a CRM system
Day 1 – Invest in a CRM (customer relationship manager)
Why it matters
Get organised
Helps to track enquiries and bookings. Can be a simple spread sheet or invest in a tool such as Jobber. Keeps customer info organised.
Repeat Business
If used correctly a manual spreadsheet will be a quick reminder for annual jobs such as gutter cleaning or pressure washing.
All in one solution
An online CRM will send professional looking quotes, send and track invoices as well as help with upsells. You can automate marketing campaigns.
8 - Canvass and deliver leaflets
Another offline method to gain customers exactly where you want them.
Why it matters
Get Local Exposure
Your putting your business directly in front of people in your ideal work areas. Leaflets can bring a call in many months after you deliver them.
Compliments Digital Marketing
A lot of customers will see your leaflet then go online to check you out. A strong digital presence will help them decide to call you.
No time to leaflet drop?
No problem – just simply deliver to 5 houses either side of a current customer when you next clean their windows. Great for compacting a round.